Cotton Inc. unstain your style
integrated campaign


In America, every day of the year is a national food day. January 14th is Pastrami Sandwich Day, February 9th is Pizza Day etc. Every food is a potential stain and since cotton is the easiest fabric to clean, we created Unstain Your Style. A campaign that celebrates fashion and food, stain and worry-free.

Using daily social media posts, a high-end calendar, postcards and posters, we pushed an iconic American brand into the everyday conversation. 

See more campaign posts #unstainyourstyle
︎ by Jimmy Marble.

2x One Show Merit
2x Cannes Lions Shortlist

Agency: DDB NY
CCO: Icaro Doria
CD: Bruno Oppido, Cassandra Anderson, Marilyn Kam
Sr. AD/CW: Hedvig Astrom, Tino Barreiro








HEDVIG ASTROM ART DIRECTION, INC. STOCKHOLM // LONDON // NEW YORK. 917.536.2137