Cotton Inc. Unstain Your Style
Integrated Campaign
Cotton Inc wanted us to promote how easy it is to clean cotton clothes. However, not many are interested in stains.
On the other hand, people are interested in food and fashion! We decided to create Unstain Your Style, a campaign celebrating food and fashion, stain and worry-free.
Since every day in America is a national food celebration (Jan 14th is Pastrami Sandwich Day, February 9th is Pizza Day etc), we timed our stain removal tips and posted them daily on social media.
The campaign also included a high-end calendar, postcards and posters. All media lead to Cotton Inc’s website, where people could read more about all the benefits of wearing cotton.
On the other hand, people are interested in food and fashion! We decided to create Unstain Your Style, a campaign celebrating food and fashion, stain and worry-free.
Since every day in America is a national food celebration (Jan 14th is Pastrami Sandwich Day, February 9th is Pizza Day etc), we timed our stain removal tips and posted them daily on social media.
The campaign also included a high-end calendar, postcards and posters. All media lead to Cotton Inc’s website, where people could read more about all the benefits of wearing cotton.
See more campaign posts #unstainyourstyle
︎ by Jimmy Marble.
2x One Show Merit
2x Cannes Lions Shortlist
Agency: DDB NY
CCO: Icaro Doria
CD: Bruno Oppido, Cassandra Anderson, Marilyn Kam
Sr. AD/CW: Hedvig Astrom, Tino Barreiro
︎ by Jimmy Marble.
2x One Show Merit
2x Cannes Lions Shortlist
Agency: DDB NY
CCO: Icaro Doria
CD: Bruno Oppido, Cassandra Anderson, Marilyn Kam
Sr. AD/CW: Hedvig Astrom, Tino Barreiro
