Cotton Inc. unstain your style
integrated campaign


Food deserves to be celebrated, and no one does it better than Americans. The US celebrates a type of food every day of the year. January 14th is Pastrami Sandwich Day, February 9th is Pizza Day, the list goes on for 365 days of the year. Every food is a potential stain and since cotton is the easiest fabric to clean, we created Unstain Your Style. A campaign to celebrate fashion and food, stain and worry-free.

For each day of the year, we created an image celebrating fashion and the food of that day. Using daily social media posts, a high-end calendar, postcards and posters, we pushed an iconic American brand into the everyday conversation. 

See more campaign posts #unstainyourstyle
︎ by Jimmy Marble.

2x One Show Merit
2x Cannes Lions Shortlist

Agency: DDB NY
CCO: Icaro Doria
CD: Bruno Oppido, Cassandra Anderson, Marilyn Kam
Sr. AD/CW: Hedvig Astrom, Tino Barreiro








HEDVIG ASTROM ART DIRECTION, INC. STOCKHOLM // LONDON // NEW YORK. 917.536.2137