Cotton Inc. Unstain Your Style
Integrated Campaign
To promote the easy-care nature of cotton clothing, my copywriter and I created Unstain Your Style, a campaign that reframed stain removal through the lens of food and fashion culture.
Inspired by America’s endless stream of unofficial food holidays, we paired stain-removal tips with fashion pieces made from food, turning practical fabric care into something playful, visual and culturally relevant.
In addition to social media content, the project also included a series of printed calendars, postcards and posters.
Inspired by America’s endless stream of unofficial food holidays, we paired stain-removal tips with fashion pieces made from food, turning practical fabric care into something playful, visual and culturally relevant.
In addition to social media content, the project also included a series of printed calendars, postcards and posters.
︎ by Jimmy Marble.
Agency:
DDB NY
Creatives:
CCO: Icaro Doria
CD: Bruno Oppido, Cassandra Anderson, Marilyn Kam
Sr. AD/CW: Hedvig Astrom, Tino Barreiro
Awards:
2x One Show Merit
2x Cannes Lions Shortlist
Agency:
DDB NY
Creatives:
CCO: Icaro Doria
CD: Bruno Oppido, Cassandra Anderson, Marilyn Kam
Sr. AD/CW: Hedvig Astrom, Tino Barreiro
Awards:
2x One Show Merit
2x Cannes Lions Shortlist
