Apple Card
Product Launch
Worked on the launch of Apple Card, focusing on visual storytelling and brand partnerships.
Developed a backlit visual language that created a high-contrast black-and-white environment, designed to act as a quiet canvas for the card’s shifting color gradients.
Developed a backlit visual language that created a high-contrast black-and-white environment, designed to act as a quiet canvas for the card’s shifting color gradients.
Agency:
Elephant
Creatives:
EDC: Chris May
CDs: Jones Krahl, Milton Correa
ACDs: Hedvig Astrom, Sergio Alonso
Elephant
Creatives:
EDC: Chris May
CDs: Jones Krahl, Milton Correa
ACDs: Hedvig Astrom, Sergio Alonso
