ABOUT 


Hi there. Thanks for checking out my site. I am a Swedish born art director based in NYC. 
On the weekends (if I'm not dancing to something like this) you can most likely find me nerding out on projects like Pantone Smoothies. A delicious color experiment where I mix together fruit and other natural ingredients, trying to find out if it's possible to create smoothies in any Pantone color.

Other than that I like the 80's, and was very happy when I found this ski overall on ebay.



hedvig.astrom@gmail.com

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EXPERIENCE
Barton F. Graf
Senior Art Director
April 2017 - Dec 2017

DDB NY
Senior Art Director
Oct 2015 - April 2017

Mother NY
Art Director
Feb 2014 - Oct 2015

Freelance
Art Director
April 2013 - Feb 2014

Mother NY & London
Junior Art Director
May 2012 - April 2013


EDUCATION
Miami Ad School
Art Direction
May 2010 - May 2012

Academy of Art / Berghs
BA, Art Direction
May 2009 - May 2010

Folkuniversitetet
Clothing Design
Sept 2008 - Dec 2008


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AWARDS & RECOGNITION
ADC Young Ones Jury Member, 2018
One Show Merit, Craft Design, 2017
One Show Merit, Craft Photography, 2017
Cannes Lion Shortlist, Outdoor, 2017
Cannes Lion Shortlist, Art Direction, 2017
Luerzers Archive, 2017
One Show Young Ones Jury Member, 2017
ADC Art Career Presenter, 2017
Exhibited at Taiwan Design Museum, 2016
Published in GEO Germany, 2016
Designs in New York Fashion Week, 2014
Applied Arts Winner, 2012
New York Festivals Silver, 2012
Young Guns Bronze Bullet, 2012
Future Lions Finalist, 2012

PRESS
Personal Project // Pantone Smoothies
Atrist feature in Air France Magazine
Published in GEO’s Annual Magazine, 2017
Featured by WeTransfer
Interviewed for The Skinny
Interviewed for Martha Stuart Magazine
Interviewed for Metro UK
Project featured by Adobe
Articled written by: BuzzFeedMashableThe Creators Project, PSFK, Fubiz, Design BoomVisual News, Design Taxi, Foodiggity, CurbedElle Magazine, Food Republic, Apartment Therapy, Glossy Inc, Junk Culture,
GourmeticeCreative Review, Design DiffusionThe Zoe Report, La Criatura Creativa, Design Collector etc. 

Personal Project // Gum Election
Interviewed by CNN
Interviewed by Resume
Articles written by: Mashable, Buzzfeed, Creativity Online, AdWeek, Neon Mag, Daily Inspiration, Street Art Utopia, PSFK, Agency Spy, Gothamist, Huffington Post, Mashable

Personal Project // MTA Mother’s Day
Articles written by: Village Voice, Gothamist

Cotton // Comfortable Collection
Creativity Pick of the Day, 2016
Articles written by: Adweek, Agency Spy, Shoot Online, The Drum, BrandCrap, The Stable, Best Ads, Coloribus, Little Black Book, Adforum

Leila Shams // Epic Fail Collection
Show / collection featured by: Washington Square News, Bustle, Ok! Magazine, Fashion 360, Haute Diary

Motorola // Futura Phone Drop
Articles written by: Mashable, Hypebeast, Techtimes, The Verge, Freshness Mag, Engadget, Slashgear, NotBanksy, Best Ads on TV, Advertolog

Bulleit // Message in a Bottle
Articles written by: Food&Wine, SneakHype, PR NewsWire, Old Liquor's Magazine, Yahoo, Uproxx, Paper mag, Zimbio, Bloomberg, World Redeye, The Spirits Business, New Kerala, Wide Open Eats 








HEDVIG ASTROM ART DIRECTION, INC. STOCKHOLM // LONDON // NEW YORK. 917.536.2137