👋 I’m Hedvig, a Swedish-American Creative Director based in Stockholm.
Over the past 15 years I’ve worked across tech, culture, fashion and entertainment for brands including Netflix, Apple, Google, H&M and Oscar Health, creating everything from global campaigns and brand platforms to social storytelling and experiential concepts.
I thrive at the intersection of visual culture, technology and human behavior, and am drawn to ideas that feel both emotionally resonant and culturally relevant.
Over the past few years, I’ve been leading the creative team for H&M and, most recently, Netflix Nordics at Kurppa Hosk Studio.
🤝 Always happy to connect, collaborate or hear about interesting opportunities.
hedvig.astrom@gmail.com
︎ ︎
Over the past 15 years I’ve worked across tech, culture, fashion and entertainment for brands including Netflix, Apple, Google, H&M and Oscar Health, creating everything from global campaigns and brand platforms to social storytelling and experiential concepts.
I thrive at the intersection of visual culture, technology and human behavior, and am drawn to ideas that feel both emotionally resonant and culturally relevant.
Over the past few years, I’ve been leading the creative team for H&M and, most recently, Netflix Nordics at Kurppa Hosk Studio.
🤝 Always happy to connect, collaborate or hear about interesting opportunities.
hedvig.astrom@gmail.com
︎ ︎
EXPERIENCE
Kurppa Hosk Studio, Stockholm
Creative Director
Aug 2021 - Presnt
Freelance
Assosiate Creative Director
Clients include: Apple, Meta, Google
Jan 2018 - July 2021
Arts & Letters, Richmond
Lead Art Director
May 2019 - March 2020
Barton F. Graf, New York
Senior Art Director
April 2017 - Dec 2017
DDB, New York
Senior Art Director
Oct 2015 - April 2017
Mother, New York & London
Art Director
May 2012 - Oct 2015
EDUCATION
Miami Ad School, San Francisco
Art Direction
2010 - 2012
Academy of Art / Berghs, San Francisco
BA, Art Direction
2009 - 2010
Folkuniversitetet, Stockholm
Clothing Design
2008
PDF ︎
Kurppa Hosk Studio, Stockholm
Creative Director
Aug 2021 - Presnt
Freelance
Assosiate Creative Director
Clients include: Apple, Meta, Google
Jan 2018 - July 2021
Arts & Letters, Richmond
Lead Art Director
May 2019 - March 2020
Barton F. Graf, New York
Senior Art Director
April 2017 - Dec 2017
DDB, New York
Senior Art Director
Oct 2015 - April 2017
Mother, New York & London
Art Director
May 2012 - Oct 2015
EDUCATION
Miami Ad School, San Francisco
Art Direction
2010 - 2012
Academy of Art / Berghs, San Francisco
BA, Art Direction
2009 - 2010
Folkuniversitetet, Stockholm
Clothing Design
2008
PDF ︎
SELECTED AWARDS & RECOGNITION
Cannes Lions Shortlist
One Show Merit
New York Festivals Silver
Young Guns Bronze Bullet
Future Lions Finalist
Applied Arts Winner
ADC Young Ones Jury Member
One Show Young Ones Jury Member
ADC Art Career Presenter
Work exhibited at Taiwan Design Museum and during New York Fashion Week.
SELECTED PRESS
Work featured in Air France Magazine, GEO, Creative Review, Adweek, CNN, The Verge, Hypebeast, WeTransfer, BuzzFeed, Lürzer’s Archive and Mashable.
Cannes Lions Shortlist
One Show Merit
New York Festivals Silver
Young Guns Bronze Bullet
Future Lions Finalist
Applied Arts Winner
ADC Young Ones Jury Member
One Show Young Ones Jury Member
ADC Art Career Presenter
Work exhibited at Taiwan Design Museum and during New York Fashion Week.
SELECTED PRESS
Work featured in Air France Magazine, GEO, Creative Review, Adweek, CNN, The Verge, Hypebeast, WeTransfer, BuzzFeed, Lürzer’s Archive and Mashable.