ABOUT 


Hi 👋 I’m Hedvig. A Swedish/American Creative Director based in Stockholm. 
In my ten years in the biz I’ve worked on everything from tech to snacks to fashion, and I like most things related to pop-culture or art. 

I also love people and collabs so feel free to connect 🤗



hedvig.astrom@gmail.com

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EXPERIENCE
Kurppa Hosk Communication
Creative Director
Aug 2021 - Ongoing

Apple, Facebook, Google
Freelance ACD
Jan 2018 - Ongoing

Arts & Letters, Richmond
Creative / Art Director
May 2019 - March 2020

Barton F. Graf, New York
Senior Art Director
April 2017 - Dec 2017

DDB, New York
Senior Art Director
Oct 2015 - April 2017

Mother, New York & London
Creative
May 2012 - Oct 2015

EDUCATION
Miami Ad School, San Francisco
Art Direction
May 2010 - May 2012

Academy of Art / Berghs, San Francisco
BA, Art Direction
May 2009 - May 2010

Folkuniversitetet, Stockholm
Clothing Design
Sept 2008 - Dec 2008


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AWARDS & RECOGNITION
ADC Young Ones Jury Member, 2018
One Show Merit, Craft Design, 2017
One Show Merit, Craft Photography, 2017
Cannes Lions Shortlist, Outdoor, 2017
Cannes Lions Shortlist, Art Direction, 2017
Luerzers Archive, 2017
One Show Young Ones Jury Member, 2017
ADC Art Career Presenter, 2017
Exhibited at Taiwan Design Museum, 2016
Published in GEO Germany, 2016
Designs in New York Fashion Week, 2014
Applied Arts Winner, 2012
New York Festivals Silver, 2012
Young Guns Bronze Bullet, 2012
Future Lions Finalist, 2012

PRESS
Personal Project // Pantone Smoothies
Atrist feature in Air France Magazine
Published in GEO’s Annual Magazine, 2017
Featured by WeTransfer
Interviewed for The Skinny
Interviewed for Martha Stuart Magazine
Interviewed for Metro UK
Project featured by Adobe
Articled written by: BuzzFeedMashableThe Creators Project, PSFK, Fubiz, Design BoomVisual News, Design Taxi, Foodiggity, CurbedElle Magazine, Food Republic, Apartment Therapy, Glossy Inc, Junk Culture,
GourmeticeCreative Review, Design DiffusionThe Zoe Report, La Criatura Creativa, Design Collector etc. 

Personal Project // Gum Election
Interviewed by CNN
Interviewed by Resume
Articles written by: Mashable, Buzzfeed, Creativity Online, AdWeek, Neon Mag, Daily Inspiration, Street Art Utopia, PSFK, Agency Spy, Gothamist, Huffington Post, Mashable

Personal Project // MTA Mother’s Day
Articles written by: Village Voice, Gothamist

Cotton // Comfortable Collection
Creativity Pick of the Day, 2016
Articles written by: Adweek, Agency Spy, Shoot Online, The Drum, BrandCrap, The Stable, Best Ads, Coloribus, Little Black Book, Adforum , Trendland, LeBook, Bored Panda etc. 

Leila Shams // Epic Fail Collection
Show / collection featured by: Washington Square News, Bustle, Ok! Magazine, Fashion 360, Haute Diary

Motorola // Futura Phone Drop
Articles written by: Mashable, Hypebeast, Techtimes, The Verge, Freshness Mag, Engadget, Slashgear, NotBanksy, Best Ads on TV, Advertolog

Bulleit // Message in a Bottle
Articles written by: Food&Wine, SneakHype, PR NewsWire, Old Liquor's Magazine, Yahoo, Uproxx, Paper mag, Zimbio, Bloomberg, World Redeye, The Spirits Business, New Kerala, Wide Open Eats 








HEDVIG ASTROM ART DIRECTION, INC. STOCKHOLM // LONDON // NEW YORK. 917.536.2137