Clash of Clans Clash Ave
Immersive Storytelling
Supercell wanted to bring the mythology of Clash of Clans beyond the screen, giving fans a chance to experience the game’s characters in the real world.
My copywriter and I explored the inner worlds behind each character, then invited seven internationally recognized street artists to reinterpret them as large-scale murals and modern-day hieroglyphs across America.
To make the experience accessible globally, we created Clash Avenue, a gritty whitewashed 360° VR street-art gallery where fans could watch the murals come to life and hear the artists decode the stories behind their work.
View VR video on mobile here.
My copywriter and I explored the inner worlds behind each character, then invited seven internationally recognized street artists to reinterpret them as large-scale murals and modern-day hieroglyphs across America.
To make the experience accessible globally, we created Clash Avenue, a gritty whitewashed 360° VR street-art gallery where fans could watch the murals come to life and hear the artists decode the stories behind their work.
View VR video on mobile here.
Agency:
Barton F. Graf
Creatives:
CCO: Gerry Graf
ECD: Jeff Benjamin
GCD: Nate Naylor
Sr. AD/CW: Hedvig Astrom, Brad Phifer
Barton F. Graf
Creatives:
CCO: Gerry Graf
ECD: Jeff Benjamin
GCD: Nate Naylor
Sr. AD/CW: Hedvig Astrom, Brad Phifer
P.E.K.K.A by Nychos
Giant by Brosmind
Witch by McBess
Barbarian by Mr. Thoms
Hog Rider by Smithe One
Archer by Lauren YS
