Clash of Clans Clash Ave
Murals & VR Video
Supercell realized that while fans and gamers love the characters in Clash of Clans, they rarely get to see them come to life in the real world.
To solve that and deepen the mythology behind the characters, we explored their inner worlds.Based on those insights, we briefed seven world-renowned street artists to bring each character’s personality to life by visually dissecting them and creating modern-day hieroglyphs on walls across America.
To make the experience accessible worldwide, we built Clash Avenue, the first virtual street-art gallery. In this gritty, whitewashed 360° VR world, fans could watch the murals come together and hear the artists decode the stories behind their work...
To solve that and deepen the mythology behind the characters, we explored their inner worlds.Based on those insights, we briefed seven world-renowned street artists to bring each character’s personality to life by visually dissecting them and creating modern-day hieroglyphs on walls across America.
To make the experience accessible worldwide, we built Clash Avenue, the first virtual street-art gallery. In this gritty, whitewashed 360° VR world, fans could watch the murals come together and hear the artists decode the stories behind their work...
Agency: Barton F. Graf
CCO: Gerry Graf
ECD: Jeff Benjamin
GCD: Nate Naylor
Sr. AD/CW: Hedvig Astrom, Brad Phifer
View VR video on mobile here.
CCO: Gerry Graf
ECD: Jeff Benjamin
GCD: Nate Naylor
Sr. AD/CW: Hedvig Astrom, Brad Phifer
View VR video on mobile here.
P.E.K.K.A by Nychos
Giant by Brosmind
Witch by McBess
Barbarian by Mr. Thoms
Hog Rider by Smithe One
Archer by Lauren YS
