H&M Social
Global Creative Direction
Over a two-year period, we helped transform H&M’s global social media presence across Meta, Google and TikTok.
As part of the creative leadership team, I periodically led and managed the global social team, shifting the brand from reposting campaign and UGC content toward platform-native storytelling and a consistent cross-channel visual identity.
The redesign increased average reach by +54% per post and +42% per story, while organic social revenue grew by 19% year over year. On paid social, our work led to a 150% increase in CTR and a 46% lower CPA for customer acquisition campaigns.
We also helped launch H&M on TikTok and developed the Take Care series in support of the brand’s sustainability goals.
As part of the creative leadership team, I periodically led and managed the global social team, shifting the brand from reposting campaign and UGC content toward platform-native storytelling and a consistent cross-channel visual identity.
The redesign increased average reach by +54% per post and +42% per story, while organic social revenue grew by 19% year over year. On paid social, our work led to a 150% increase in CTR and a 46% lower CPA for customer acquisition campaigns.
We also helped launch H&M on TikTok and developed the Take Care series in support of the brand’s sustainability goals.
Agency:
Kurppa Hosk / Eidra
Creatives:
CDs: Hedvig Olsson-Prescott, Ben Datmo, Zowie Bubalo
ADs: Johanna Nyberg, Malin Nyström, Elin Levander
Designers: Tash Playell, Kristin Sanström, Joakim Engström, Evelina Hallen
CWs: Jimmy Hellkvist, Gina Robilliard
Motion Designer: Patrik Johnsson
Kurppa Hosk / Eidra
Creatives:
CDs: Hedvig Olsson-Prescott, Ben Datmo, Zowie Bubalo
ADs: Johanna Nyberg, Malin Nyström, Elin Levander
Designers: Tash Playell, Kristin Sanström, Joakim Engström, Evelina Hallen
CWs: Jimmy Hellkvist, Gina Robilliard
Motion Designer: Patrik Johnsson
