MTA Mother’s Day


Trying to get a seat on the NYC subway can be a pain.

For Mother’s Day, I decided to ask subway riding New Yorker’s to do something nice for moms. I put up some stickers and people could participate through a Tumblr created.

The project was was promptly picked up by the media who encouraged mom’s to get on the M-train.   










HEDVIG ASTROM ART DIRECTION, INC. STOCKHOLM // LONDON // NEW YORK. 917.536.2137