As the creative lead on the global launch campaign for Google Pay 2.0, a redesigned payment platform combining payments, banking and personal finance into a single experience, I saw the project through from concept development to final execution.
Although the product itself was complex, the user experience was designed to feel simple and intuitive. To reflect this, the campaign centered around minimal language and Google’s iconic color system.
Originally developed for launch in 2020, the campaign was ultimately paused due to the pandemic.
Although the product itself was complex, the user experience was designed to feel simple and intuitive. To reflect this, the campaign centered around minimal language and Google’s iconic color system.
Originally developed for launch in 2020, the campaign was ultimately paused due to the pandemic.
Agency:
Arts&Letters
Creatives:ECD: Danielle Flagg, Alon Shoval
Lead Creatives: Hedvig Astrom, Toliver Reubuck (ADs), Eric Johnson (CW)
Arts&Letters
Creatives:ECD: Danielle Flagg, Alon Shoval
Lead Creatives: Hedvig Astrom, Toliver Reubuck (ADs), Eric Johnson (CW)
Billboard
OOH
Films
Bus Wraps
Digital OOH