We were asked to help launch Google Pay 2.0; a transformed version of the payment app allowing you do all your finances in one place.
Even though the app is complex,the main benefit is the ease and simplicity of the user experience, just like the rest of Google’s products.
To communicate this we made the ads just as straight forward as the app itself. By using Google’s iconic colors as visual building blocks, and speaking with as few words as possible we set out to cut through the clutter.
Even though the app is complex,the main benefit is the ease and simplicity of the user experience, just like the rest of Google’s products.
To communicate this we made the ads just as straight forward as the app itself. By using Google’s iconic colors as visual building blocks, and speaking with as few words as possible we set out to cut through the clutter.
Agency: Arts&Letters
Creatives:ECD: Danielle Flagg, Alon Shoval
Lead Creatives: Hedvig Astrom, Toliver Reubuck (ADs), Eric Johnson (CW)
Creatives:ECD: Danielle Flagg, Alon Shoval
Lead Creatives: Hedvig Astrom, Toliver Reubuck (ADs), Eric Johnson (CW)
Billboard
OOH
Films
Bus Wraps
Digital OOH