We were asked to help launch Google Pay 2.0; a transformed version of the payment app allowing you to do all your finances in one place.
Even though the app is complex,the main benefit is the ease and simplicity of the user experience, just like the rest of Google’s products.
To communicate this we made the ads just as straight forward as the app itself. By using Google’s iconic colors as visual building blocks, and as few words as possible to explain all you can do “with G Pay” we set out to cut through the clutter.
*This campaign was created and produced to launch globally in 2020, but due to the pandemic it got stalled.
Even though the app is complex,the main benefit is the ease and simplicity of the user experience, just like the rest of Google’s products.
To communicate this we made the ads just as straight forward as the app itself. By using Google’s iconic colors as visual building blocks, and as few words as possible to explain all you can do “with G Pay” we set out to cut through the clutter.
*This campaign was created and produced to launch globally in 2020, but due to the pandemic it got stalled.
Agency: Arts&Letters
Creatives:ECD: Danielle Flagg, Alon Shoval
Lead Creatives: Hedvig Astrom, Toliver Reubuck (ADs), Eric Johnson (CW)
Creatives:ECD: Danielle Flagg, Alon Shoval
Lead Creatives: Hedvig Astrom, Toliver Reubuck (ADs), Eric Johnson (CW)
Billboard
OOH
Films
Bus Wraps
Digital OOH