CB2 kravitz collection
social activation
A Kim Kardashian duck face selfie gets 2k comments in seconds. For a lamp it’s a little tougher. Especially with a $0 budget.
So how do we get people to go nuts over a furniture collection by Kravitz Design on Instagram?
The idea was simple: A social media auction where the last person to comment #IWANTIT, wins the piece.
The team also created a visual identity for the Kravitz collection.
So how do we get people to go nuts over a furniture collection by Kravitz Design on Instagram?
The idea was simple: A social media auction where the last person to comment #IWANTIT, wins the piece.
The team also created a visual identity for the Kravitz collection.
Agency: Mother New York
ECD: Michael Ian Kaye
CD: Mark Aver
AD/CW: Hedvig Astrom, Whitney Yando
Design: Daniel Soderstedt, Alizée Freudenthal
ECD: Michael Ian Kaye
CD: Mark Aver
AD/CW: Hedvig Astrom, Whitney Yando
Design: Daniel Soderstedt, Alizée Freudenthal
![](https://freight.cargo.site/t/original/i/955776dc7d25bc259a734b2e6926a747bef446044b7c641fdb29f7c61769d1ab/KravitzFacebook_InComputer3.jpg)
![](https://freight.cargo.site/t/original/i/72178567dc250b2d046c3da9b0b9695a109bc59c4a1a6add8631f9c645466eda/KravitzFacebook_InComputer2.jpg)
![](https://freight.cargo.site/t/original/i/05f6ba1442aa33fc8a566a046182588a2347f7b9aee77c619d67b62d285a9835/KravitzInstagram_InPhone.jpg)
![](https://freight.cargo.site/t/original/i/4b870aeea740c7858fabc61914f2567dd7a84579870f5f55492c8054e2b74807/KravitzCatalogue.jpg)
![](https://freight.cargo.site/t/original/i/cddd04dba124bf3fbf0d5961de3cf13df3b8f1295ac61a07a766cd336a6e1c30/KravitzSnapShot_4.jpg)