CB2 kravitz collection
social activation
A Kim Kardashian duck face selfie gets 2k comments in seconds. For a lamp it’s a little tougher. Especially with a $0 budget.
So how do we get people to go nuts over a furniture collection by Kravitz Design on Instagram?
The idea was simple: A social media auction where the last person to comment #IWANTIT, wins the piece.
The team also created a visual identity for the Kravitz collection.
So how do we get people to go nuts over a furniture collection by Kravitz Design on Instagram?
The idea was simple: A social media auction where the last person to comment #IWANTIT, wins the piece.
The team also created a visual identity for the Kravitz collection.
Agency: Mother New York
ECD: Michael Ian Kaye
CD: Mark Aver
AD/CW: Hedvig Astrom, Whitney Yando
Design: Daniel Soderstedt, Alizée Freudenthal
ECD: Michael Ian Kaye
CD: Mark Aver
AD/CW: Hedvig Astrom, Whitney Yando
Design: Daniel Soderstedt, Alizée Freudenthal
