Cotton Inc. A Comfortable Collection

Integrated Campaign

Cotton Inc. wanted us to encourage people to choose cotton clothing as hoiday gifts. We needed a hook.

Holiday gatherings often come with their fair share of awkward moments. Luckily, thanks to the breathable nature of cotton fabrics, wearing cotton helps us stay comfortable — even in the most uncomfortable situations.

The campaign included a hero video, along with GIFs, shorter videos, and still visuals spread across social media. All posts led to Cotton’s website, where visitors could explore and shop the Comfortable Collection.

A lucky few were even surprised with their own piece of comfort.