Cotton Inc. a comfortable collection

integrated campaign

Getting together for the holidays can cause a lot of
awkward situations. Luckily, wearing cotton can keep
us comfortable, in even the most uncomfortable moments. 

Apart from the video the campaign also included GIFs,
shorter videos and visuals that were spread on social media.
The posts lead to Cotton's website where visitors could shop the collection. A lucky few were even gifted their own piece of comfort.