︎
Index

HELLO 
THERE

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Pantone 
Smoothies
_
Google Pay 2.0
_
H&M Social
_
Message
in a Bottle
_
Unstain Your
Style
_
Apple Card
_
Clash Ave
_
A Comfortable
Collection
_
Instagram
Storyscapes
_
Gum Election
_
Oscar
Health
_
Motorola x
FUTURA
_
Virgin
Freefest
_
Ready, Set
TARGETstyle
 _
CB2 x
Lenny Kravitz
_
Epic Fail


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LEILA SHAMS  epic fail
fashion design


This one fall, I helped design clothes for Leila Shams. I made patterns and prints for the Epic Fail Collection, and designed the dress that wrapped up her show during New York fashion week.
My friends and I also put together a video, capturing the show.

Leila Shams, Lead Designer
Hedvig Astrom, Designer

Director: Kyle McMorrow
DP: Hayley Kolan
Photography: Michael Kushner
HEDVIG ASTROM ART DIRECTION, INC. STOCKHOLM // LONDON // NEW YORK. 917.536.2137