︎
Index

HELLO 
THERE

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Pantone 
Smoothies
_
Google Pay 2.0
_
H&M Social
_
Message
in a Bottle
_
Unstain Your
Style
_
Apple Card
_
Clash Ave
_
A Comfortable
Collection
_
Instagram
Storyscapes
_
Gum Election
_
Oscar
Health
_
Motorola x
FUTURA
_
Virgin
Freefest
_
Ready, Set
TARGETstyle
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Epic Fail


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LEILA SHAMS  Epic Fail
Fashion Design


For her fall collection 2015, I helped Leila Shams bring her Epic Fail Collection to life for the New York Fashion week runway show.

I designed patterns and cuts for the clothes, including the dress that wrapped up her show, and helped create the right atmosphere by selecting runway music and doing graphic design for physical and digital invites. 
In the end I also creativly directed a video, capturing the show.

Leila Shams, Lead Designer
Hedvig Astrom, Designer

Director: Kyle McMorrow
DP: Hayley Kolan
Photography: Michael Kushner
HEDVIG ASTROM CREATIVE DIRECTION, INC. STOCKHOLM // LONDON // NEW YORK