VIRGIN FREEFEST LG Chroma Cube
Festival / Event
LG wanted to demo their new phone, the LG Optimus, at Virgin FreeFest.
But how do you convince intoxicated festival-goers to choose a phone demo over a Jack White performance?
By giving them the best experience at the entire festival.
Using the phone’s unique drawing feature, participants drew directly onto friends positioned against a wall. Each live stroke triggered reactive graphics throughout the installation and could be shared instantly.
The result? A creative playground where people lined up for over twenty minutes just to get their hands on the device.
But how do you convince intoxicated festival-goers to choose a phone demo over a Jack White performance?
By giving them the best experience at the entire festival.
Using the phone’s unique drawing feature, participants drew directly onto friends positioned against a wall. Each live stroke triggered reactive graphics throughout the installation and could be shared instantly.
The result? A creative playground where people lined up for over twenty minutes just to get their hands on the device.
Agency: Mother New York
CCO: Paul Malmstrom
CDs: Jed Grossman, Daniel Carlsson
AD/CW: Hedvig Astrom, Susanna Sodergren
