LG Chroma Cube Virgin FreeFest
Interactive Installation
LG wanted to demo the drawing feature of the new LG Optimus at Virgin FreeFest, but competing with live music and festival chaos required something more than a traditional product demo.
We transformed the phone into an interactive creative playground where participants drew directly onto friends positioned against a wall, triggering reactive visuals throughout the installation in real time while generating instantly shareable content.
The experience quickly became one of the festival’s most popular attractions, with lines stretching beyond twenty minutes throughout the day.
We transformed the phone into an interactive creative playground where participants drew directly onto friends positioned against a wall, triggering reactive visuals throughout the installation in real time while generating instantly shareable content.
The experience quickly became one of the festival’s most popular attractions, with lines stretching beyond twenty minutes throughout the day.
Agency:
Mother New York
Creatives:
CCO: Paul Malmstrom
CDs: Jed Grossman, Daniel Carlsson
AD/CW: Hedvig Astrom, Susanna Sodergren
Mother New York
Creatives:
CCO: Paul Malmstrom
CDs: Jed Grossman, Daniel Carlsson
AD/CW: Hedvig Astrom, Susanna Sodergren
