VIRGIN FREEFEST LG chroma cube
How do you get intoxicated festival goers to choose a phone demo over a performance by Jack White? We created the best experience on the festival. Using the drawing function on the phone people could draw live portraits on their friends. In the end, people stood in line for twenty minutes just to try it.
Agency: Mother New York
CCO: Paul Malmstrom
CDs: Jed Grossman, Daniel Carlsson
AD/CW: Hedvig Astrom, Susanna Sodergren