TARGET ready, set, targetstyle
game show
Target asked Mother to create an event based on a white shirt. But how do you make a white shirt interesting?
We decided to treat it like a canvas and created a game show where stylists created funky looks, all based around it.
The show travelled between Miami, LA and Chicago and had talent like Vashtie Kola, Shaun White and Ikram Goldman competing against the clock.
We decided to treat it like a canvas and created a game show where stylists created funky looks, all based around it.
The show travelled between Miami, LA and Chicago and had talent like Vashtie Kola, Shaun White and Ikram Goldman competing against the clock.
Agency: Mother New York
ECDs: Tom Webster, Michael Ian Kaye
AD/CW: Hedvig Astrom, Whitney Yando
Design: Candice Ralph
ECDs: Tom Webster, Michael Ian Kaye
AD/CW: Hedvig Astrom, Whitney Yando
Design: Candice Ralph
