Motorola Moto X Pure Edition
Product Drop
In a world where nearly every phone looks the same, Motorola needed to spotlight what made the Moto X Pure Edition truly different: full customization.
For the launch, we partnered with legendary graffiti artist Futura to create an exclusive drop of 30 limited-edition Moto X Pure devices.
To honor Motorola’s iconic flip-phone era, the collection was sold through a classic electronics shop in Chinatown and invitations sent using ✨ SMS technology ✨ .
For the launch, we partnered with legendary graffiti artist Futura to create an exclusive drop of 30 limited-edition Moto X Pure devices.
To honor Motorola’s iconic flip-phone era, the collection was sold through a classic electronics shop in Chinatown and invitations sent using ✨ SMS technology ✨ .
Concept @ Stefans Head: Hedvig Astrom, Michael Kushner, Trey Sisson
Execution & Production: VML
Client: Motorola
Execution & Production: VML
Client: Motorola
