Motorola Moto X Pure Edition
Product Drop
Worked on a limited-edition Motorola drop that highlighted the phone’s fully customizable design system through a one-of-a-kind artist edition created in collaboration with graffiti artist FUTURA.
To launch the release, we transformed a small Chinatown electronics shop into a pop-up inspired by New York’s early mobile phone culture, with invitations distributed through SMS. .
To launch the release, we transformed a small Chinatown electronics shop into a pop-up inspired by New York’s early mobile phone culture, with invitations distributed through SMS. .
Agency, Concept: Stefans Head
Agency, Execution & Production: VML
Client: Motorola
Agency, Execution & Production: VML
Client: Motorola
