Bulleit Whiskey Message in a Bottle
Art Installation
To position Bulleit Whiskey more firmly within contemporary culture, we transformed the brand’s iconic bottle silhouette into a series of collectible neon artworks.
Created in collaboration with renowned neon artist Lisa Schulte, the collection featured 13 illuminated messages inspired by the thoughts, doubts and small victories that shape the creative process.
The works debuted during Miami Art Basel and were later sold through Saatchi Art, raising $13,000 for the Museum of Neon Art and the preservation of historic neon signage.
Created in collaboration with renowned neon artist Lisa Schulte, the collection featured 13 illuminated messages inspired by the thoughts, doubts and small victories that shape the creative process.
The works debuted during Miami Art Basel and were later sold through Saatchi Art, raising $13,000 for the Museum of Neon Art and the preservation of historic neon signage.
Agency:
Barton F. Graf
Creatives:
CCO: Gerry Graf
CDs: Nate Naylor, Marco Kaye
Sr AD/CW: Hedvig Astrom, Brad Phifer
Barton F. Graf
Creatives:
CCO: Gerry Graf
CDs: Nate Naylor, Marco Kaye
Sr AD/CW: Hedvig Astrom, Brad Phifer
Neon project teaser: