Bulleit Whiskey Message in a Bottle
Product Innovation / Art / Installation
Bulleit Whiskey is a great American brand with an iconic bottle.
To claim their rightful place in pop culture, we turned them into neon signs.
We created 13 messages and collaborated with renowned neon artist Lisa Schulte to craft them.
The pieces debuted at Miami Art Basel and sold at Saatchi Art, raising $13,000 to MoNA for the revival of historic neon signs.
Proving that products can be art too.
To claim their rightful place in pop culture, we turned them into neon signs.
We created 13 messages and collaborated with renowned neon artist Lisa Schulte to craft them.
The pieces debuted at Miami Art Basel and sold at Saatchi Art, raising $13,000 to MoNA for the revival of historic neon signs.
Proving that products can be art too.
Agency: Barton F. Graf
CCO: Gerry Graf
CDs: Nate Naylor, Marco Kaye
Sr AD/CW: Hedvig Astrom, Brad Phifer
CCO: Gerry Graf
CDs: Nate Naylor, Marco Kaye
Sr AD/CW: Hedvig Astrom, Brad Phifer
Neon project teaser: