Oscar Health As Simple as Getting Sick
Brand Platform
When Oscar Health launched in NYC, we needed to highlight what made the brand different from a traditionally bureaucratic category: an experience designed to feel simple, intuitive and user-friendly.
My copywriter and I built the campaign around a simple insight: getting hurt is easy, so wouldn’t it be nice if navigating your health insurance felt that way too? This became the foundation for the platform: “Health insurance as simple as getting sick.”
My copywriter and I built the campaign around a simple insight: getting hurt is easy, so wouldn’t it be nice if navigating your health insurance felt that way too? This became the foundation for the platform: “Health insurance as simple as getting sick.”
Agency:
Mother New York
Creatives:
ECD: Paul Malmström
CD: Jed Grossman
Creative team, concept: Hedvig Astrom, Andreas Ekelund
TV Writers: Whintey Yando, Harry Budgen, Sidney Rogers
Print: Hedvig Astrom, Andreas Ekelund
Design: Alex Proba
Mother New York
Creatives:
ECD: Paul Malmström
CD: Jed Grossman
Creative team, concept: Hedvig Astrom, Andreas Ekelund
TV Writers: Whintey Yando, Harry Budgen, Sidney Rogers
Print: Hedvig Astrom, Andreas Ekelund
Design: Alex Proba
In print we showed that when using Oscar’s app, talking to your doctor is just as simple as texting your friends.
