https://hedvigastrom.com hedvigastrom Tue, 30 Jan 2024 09:47:35 +0000 https://hedvigastrom.com en https://hedvigastrom.com/Home Mon, 08 Jan 2018 19:54:34 +0000 hedvigastrom https://hedvigastrom.com/Home https://hedvigastrom.com/Project-Nav Mon, 08 Jan 2018 19:54:35 +0000 hedvigastrom https://hedvigastrom.com/Project-Nav &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Next ︎ https://hedvigastrom.com/Google-Pay-2-0 Tue, 17 Jan 2023 15:38:43 +0000 hedvigastrom https://hedvigastrom.com/Google-Pay-2-0 Google Pay 2.0&nbsp; Global Launch Campaign As the creative lead on the global launch campaign for Google Pay 2.0, a redesigned payment platform combining payments, banking and personal finance into a single experience, I saw the project through from concept development to final execution. Although the product itself was complex, the user experience was designed to feel simple and intuitive. To reflect this, the campaign centered around minimal language and Google’s iconic color system. Originally developed for launch in 2020, the campaign was ultimately paused due to the pandemic. Agency: Arts&amp;Letters Creatives:ECD: Danielle Flagg, Alon Shoval Lead Creatives: Hedvig Astrom, Toliver Reubuck (ADs), Eric Johnson (CW)&nbsp; Billboard<img width="1500" height="696" width_o="1500" height_o="696" data-src="https://freight.cargo.site/t/original/i/42db18501bfdb1dbb08d60b8ee24280f3fb28cb349574297c7ccca3653e9b4b9/BuyBooktravelShare.jpg" data-mid="203150419" border="0" src="https://freight.cargo.site/w/1000/i/42db18501bfdb1dbb08d60b8ee24280f3fb28cb349574297c7ccca3653e9b4b9/BuyBooktravelShare.jpg" />OOH <img width="1810" height="784" width_o="1810" height_o="784" data-src="https://freight.cargo.site/t/original/i/c86fcc37caa817e956367aa337bd1ebbb2881495d13b76cbbecf356b36ab2466/Screenshot-2023-01-17-at-16.43.53.png" data-mid="165026570" border="0" src="https://freight.cargo.site/w/1000/i/c86fcc37caa817e956367aa337bd1ebbb2881495d13b76cbbecf356b36ab2466/Screenshot-2023-01-17-at-16.43.53.png" /> <img width="1728" height="782" width_o="1728" height_o="782" data-src="https://freight.cargo.site/t/original/i/78ad0d4b1c708fa3a43ad17e9f41830706d00556c2964b1b8e5d7cd63768c19f/Screenshot-2023-01-17-at-16.43.38.png" data-mid="165026538" border="0" src="https://freight.cargo.site/w/1000/i/78ad0d4b1c708fa3a43ad17e9f41830706d00556c2964b1b8e5d7cd63768c19f/Screenshot-2023-01-17-at-16.43.38.png" />Films Bus Wraps <img width="512" height="473" width_o="512" height_o="473" data-src="https://freight.cargo.site/t/original/i/9e6d7008a7b28e3e6669d4baa182e42b273b59f9ccae0385d03d4d089d907c8a/Bus_1.jpeg" data-mid="176732270" border="0" src="https://freight.cargo.site/w/512/i/9e6d7008a7b28e3e6669d4baa182e42b273b59f9ccae0385d03d4d089d907c8a/Bus_1.jpeg" /> <img width="512" height="473" width_o="512" height_o="473" data-src="https://freight.cargo.site/t/original/i/2d9d1285a43632012e57d336faf0dbfd1e58ffae744f71fe36251f342eaf426d/Bus_5.jpeg" data-mid="176732274" border="0" src="https://freight.cargo.site/w/512/i/2d9d1285a43632012e57d336faf0dbfd1e58ffae744f71fe36251f342eaf426d/Bus_5.jpeg" /> <img width="512" height="473" width_o="512" height_o="473" data-src="https://freight.cargo.site/t/original/i/22d81977c3523b16014374ed8d2a9cb9f8a888a2e2a59cda5341194fcf5512fa/Bus_3.jpeg" data-mid="176732271" border="0" src="https://freight.cargo.site/w/512/i/22d81977c3523b16014374ed8d2a9cb9f8a888a2e2a59cda5341194fcf5512fa/Bus_3.jpeg" /> <img width="512" height="473" width_o="512" height_o="473" data-src="https://freight.cargo.site/t/original/i/daf8747e5784395a80b5aaddd33f4c5f77ad7366d8b44ffcc62589f3c7d17f81/Bus_4.jpeg" data-mid="176732273" border="0" src="https://freight.cargo.site/w/512/i/daf8747e5784395a80b5aaddd33f4c5f77ad7366d8b44ffcc62589f3c7d17f81/Bus_4.jpeg" /> &nbsp;&nbsp;&nbsp; Digital OOH &nbsp;&nbsp; &nbsp; &nbsp; https://hedvigastrom.com/H-M-Social Tue, 30 Jan 2024 09:47:35 +0000 hedvigastrom https://hedvigastrom.com/H-M-Social H&amp;M&nbsp; Social&nbsp;Global Creative Direction Over a two-year period, we helped transform H&amp;M’s global social media presence across Meta, Google and TikTok. As part of the creative leadership team, I periodically led and managed the global social team, shifting the brand from reposting campaign and UGC content toward platform-native storytelling and a consistent cross-channel visual identity. The redesign increased average reach by +54% per post and +42% per story, while organic social revenue grew by 19% year over year. On paid social, our work led to a 150% increase in CTR and a 46% lower CPA for customer acquisition campaigns. We also helped launch H&amp;M on TikTok and developed the Take Care series in support of the brand’s sustainability goals. Agency: Kurppa Hosk / Eidra Creatives: CDs: Hedvig Olsson-Prescott, Ben Datmo, Zowie BubaloADs: Johanna Nyberg, Malin Nyström, Elin LevanderDesigners: Tash Playell, Kristin Sanström, Joakim Engström, Evelina Hallen&nbsp; &nbsp; &nbsp; CWs: Jimmy Hellkvist, Gina Robilliard &nbsp;Motion Designer: Patrik Johnsson &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <img width="1052" height="2051" width_o="1052" height_o="2051" data-src="https://freight.cargo.site/t/original/i/e5e4c3d86fce29e03b94bc29689e46d90b70b4be30934b95563915d63c6b1856/H-M_Organic_IG_Men.png" data-mid="206312259" border="0" src="https://freight.cargo.site/w/1000/i/e5e4c3d86fce29e03b94bc29689e46d90b70b4be30934b95563915d63c6b1856/H-M_Organic_IG_Men.png" /> <img width="1052" height="2051" width_o="1052" height_o="2051" data-src="https://freight.cargo.site/t/original/i/10b1bb109e4462f465b83f1dd0b14373d2bd8c3de427f5af72b8273e8c79bba6/H-M_Organic_IG_Kids.png" data-mid="206312257" border="0" 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data-src="https://freight.cargo.site/t/original/i/c78d04e0188e5059829cfb471fb9154d6c1557d63d05fdd77c5b08cd4d38605b/IMG_1848.jpg" data-mid="206323517" border="0" src="https://freight.cargo.site/w/1000/i/c78d04e0188e5059829cfb471fb9154d6c1557d63d05fdd77c5b08cd4d38605b/IMG_1848.jpg" /> <img width="1170" height="1432" width_o="1170" height_o="1432" data-src="https://freight.cargo.site/t/original/i/85efed28c51bd273a75ab3103222236b64846cc2933ced5869d7c55f00e24fed/IMG_1853.jpg" data-mid="206323509" border="0" src="https://freight.cargo.site/w/1000/i/85efed28c51bd273a75ab3103222236b64846cc2933ced5869d7c55f00e24fed/IMG_1853.jpg" /> <img width="1170" height="1445" width_o="1170" height_o="1445" data-src="https://freight.cargo.site/t/original/i/6159d8c22d81cf94bacf4c8318a4691419a44a2a9698d78c73ce2eebf289a7db/Screenshot-2024-03-08-at-3.09.36PM.jpeg" data-mid="206324797" border="0" src="https://freight.cargo.site/w/1000/i/6159d8c22d81cf94bacf4c8318a4691419a44a2a9698d78c73ce2eebf289a7db/Screenshot-2024-03-08-at-3.09.36PM.jpeg" /> &nbsp; <img width="284" height="520" width_o="284" height_o="520" data-src="https://freight.cargo.site/t/original/i/c355048855fe225c446671ed8526d23b5b99ccd27439346f4eb7b4dc6af30395/RPReplay_Final1709904945-1.gif" data-mid="206333286" border="0" src="https://freight.cargo.site/w/284/i/c355048855fe225c446671ed8526d23b5b99ccd27439346f4eb7b4dc6af30395/RPReplay_Final1709904945-1.gif" /> <img width="434" height="794" width_o="434" height_o="794" data-src="https://freight.cargo.site/t/original/i/08ba5b169c2f5ac8eff0c263d15b4064022743b0ad1f87f5c905dcf9daf345bf/RPReplay_Final1709905044-1.gif" data-mid="206332720" border="0" src="https://freight.cargo.site/w/434/i/08ba5b169c2f5ac8eff0c263d15b4064022743b0ad1f87f5c905dcf9daf345bf/RPReplay_Final1709905044-1.gif" /> <img width="838" height="553" width_o="838" height_o="553" data-src="https://freight.cargo.site/t/original/i/162a99e1b06d4638a9ed14714f82cefcb240b55562ab3a795150b13f345b5999/iPad3.png" data-mid="206372179" border="0" src="https://freight.cargo.site/w/838/i/162a99e1b06d4638a9ed14714f82cefcb240b55562ab3a795150b13f345b5999/iPad3.png" /> <img width="354" height="708" width_o="354" height_o="708" data-src="https://freight.cargo.site/t/original/i/9ab9fa614cafeb611d1cc715ce5777e6a79a53b189f57b7fda3988f1eb90f4cb/b23b1cbe-e287-4160-b5b3-270d02d39a16.gif" data-mid="206339200" border="0" src="https://freight.cargo.site/w/354/i/9ab9fa614cafeb611d1cc715ce5777e6a79a53b189f57b7fda3988f1eb90f4cb/b23b1cbe-e287-4160-b5b3-270d02d39a16.gif" /> <img width="587" height="1080" width_o="587" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9470c7ef8b0a9fed62f9a31b48d70cde4c4849c21b82b00ef60c7f3cc74ce0c6/the_split_3.gif" data-mid="206371738" border="0" src="https://freight.cargo.site/w/587/i/9470c7ef8b0a9fed62f9a31b48d70cde4c4849c21b82b00ef60c7f3cc74ce0c6/the_split_3.gif" /> https://hedvigastrom.com/Pantone-Smoothies Thu, 27 Aug 2015 21:15:48 +0000 hedvigastrom https://hedvigastrom.com/Pantone-Smoothies Pantone Smoothies &nbsp; Personal Project An ongoing personal project exploring the intersection of food, color and visual culture through smoothies blended to match Pantone swatches. Originally launched on Instagram, the project transformed healthy ingredients into graphic color studies inspired by design systems, social media culture and food photography. The work was later exhibited at the Taiwan Design Museum and featured by Air France Magazine, GEO, Creative Review and platforms such as WeTransfer. Selected interviews: Fubiz,&nbsp;Design Boom, The Skinny. Explore more colors: ︎&nbsp;︎ <img width="1300" height="1738" width_o="1300" height_o="1738" data-src="https://freight.cargo.site/t/original/i/2c3e847e0988501d7d9cefaa258f7adc1cfffe4739805463235dd37bdcdee5bf/PhotoSize_PantoneSmoothieGrid_3.jpg" data-mid="9013813" border="0" src="https://freight.cargo.site/w/1000/i/2c3e847e0988501d7d9cefaa258f7adc1cfffe4739805463235dd37bdcdee5bf/PhotoSize_PantoneSmoothieGrid_3.jpg" /> <img width="1300" height="1738" width_o="1300" height_o="1738" data-src="https://freight.cargo.site/t/original/i/2c3e847e0988501d7d9cefaa258f7adc1cfffe4739805463235dd37bdcdee5bf/PhotoSize_PantoneSmoothieGrid_3.jpg" data-mid="9013813" border="0" src="https://freight.cargo.site/w/1000/i/2c3e847e0988501d7d9cefaa258f7adc1cfffe4739805463235dd37bdcdee5bf/PhotoSize_PantoneSmoothieGrid_3.jpg" /> <img width="2314" height="1412" width_o="2314" height_o="1412" data-src="https://freight.cargo.site/t/original/i/abf74b14befc1dc056ba1d95e992eaabad0d636d2533b80c6a09e10b074ec836/Screenshot-2024-03-12-at-10.31.52.png" data-mid="206564565" border="0" src="https://freight.cargo.site/w/1000/i/abf74b14befc1dc056ba1d95e992eaabad0d636d2533b80c6a09e10b074ec836/Screenshot-2024-03-12-at-10.31.52.png" /> <img width="2308" height="1412" width_o="2308" height_o="1412" data-src="https://freight.cargo.site/t/original/i/f09a8c6a5328355c1e38938ba823315eaccf1f8e64be3494489cee814ad9625d/Screenshot-2024-03-12-at-10.27.17.png" data-mid="206564539" border="0" src="https://freight.cargo.site/w/1000/i/f09a8c6a5328355c1e38938ba823315eaccf1f8e64be3494489cee814ad9625d/Screenshot-2024-03-12-at-10.27.17.png" /> <img width="2312" height="1420" width_o="2312" height_o="1420" data-src="https://freight.cargo.site/t/original/i/94781620f18aaf934f8b01c06204b421758698cdced046eb0b51bed6c26cf818/Screenshot-2024-03-12-at-10.28.21.png" data-mid="206564548" border="0" src="https://freight.cargo.site/w/1000/i/94781620f18aaf934f8b01c06204b421758698cdced046eb0b51bed6c26cf818/Screenshot-2024-03-12-at-10.28.21.png" /> <img width="2310" height="1406" width_o="2310" height_o="1406" data-src="https://freight.cargo.site/t/original/i/10dde084dff0ddc3bc01ecfdbb2b7c04e562e400fe85891664401e221b63238d/Screenshot-2024-03-12-at-10.27.48.png" data-mid="206564543" border="0" src="https://freight.cargo.site/w/1000/i/10dde084dff0ddc3bc01ecfdbb2b7c04e562e400fe85891664401e221b63238d/Screenshot-2024-03-12-at-10.27.48.png" /> <img width="2310" height="1408" width_o="2310" height_o="1408" data-src="https://freight.cargo.site/t/original/i/9a7776d060e52fb9cefe85cafac186ad123d1a03606002f80192628256674075/Screenshot-2024-03-12-at-10.26.58.png" data-mid="206564534" border="0" src="https://freight.cargo.site/w/1000/i/9a7776d060e52fb9cefe85cafac186ad123d1a03606002f80192628256674075/Screenshot-2024-03-12-at-10.26.58.png" /> <img width="2314" height="1408" width_o="2314" height_o="1408" data-src="https://freight.cargo.site/t/original/i/d9632e7f1246320ef5792dc31bb439fd14341af62e31f0188bb7bca717511104/Screenshot-2024-03-12-at-10.33.25.png" data-mid="206564568" border="0" src="https://freight.cargo.site/w/1000/i/d9632e7f1246320ef5792dc31bb439fd14341af62e31f0188bb7bca717511104/Screenshot-2024-03-12-at-10.33.25.png" /> <img width="2318" height="1410" width_o="2318" height_o="1410" data-src="https://freight.cargo.site/t/original/i/10b45181f9e505efce2793ede28a9e6c090689c15622ae328ad9060e6d7ee1de/Screenshot-2024-03-12-at-10.34.08.png" data-mid="206564569" border="0" src="https://freight.cargo.site/w/1000/i/10b45181f9e505efce2793ede28a9e6c090689c15622ae328ad9060e6d7ee1de/Screenshot-2024-03-12-at-10.34.08.png" /> <img width="2312" height="1406" width_o="2312" height_o="1406" data-src="https://freight.cargo.site/t/original/i/a583139d816f42f05db274006ba4bbb03a041db91328c55cff1866e132b55532/Screenshot-2024-03-12-at-10.31.05.png" data-mid="206564564" border="0" src="https://freight.cargo.site/w/1000/i/a583139d816f42f05db274006ba4bbb03a041db91328c55cff1866e132b55532/Screenshot-2024-03-12-at-10.31.05.png" /> <img width="2312" height="1418" width_o="2312" height_o="1418" data-src="https://freight.cargo.site/t/original/i/c8065251c7a75590e1182b54c813fbbab4e2eb64bc4a65b14163505b09ef4604/Screenshot-2024-03-12-at-10.35.05.png" data-mid="206564570" border="0" src="https://freight.cargo.site/w/1000/i/c8065251c7a75590e1182b54c813fbbab4e2eb64bc4a65b14163505b09ef4604/Screenshot-2024-03-12-at-10.35.05.png" /> <img width="2310" height="1412" width_o="2310" height_o="1412" data-src="https://freight.cargo.site/t/original/i/0c3589cd59f3207389d17bb218eeed7e626679732475cc0ee3c914c63ccc0f4b/Screenshot-2024-03-12-at-10.29.32.png" data-mid="206564561" border="0" src="https://freight.cargo.site/w/1000/i/0c3589cd59f3207389d17bb218eeed7e626679732475cc0ee3c914c63ccc0f4b/Screenshot-2024-03-12-at-10.29.32.png" /> <img width="2304" height="1408" width_o="2304" height_o="1408" data-src="https://freight.cargo.site/t/original/i/6acba352701e53e176ec2f1c64b635866aaf25c3adc8c1c6cfc6cbc99328d874/Screenshot-2024-03-12-at-10.32.42.png" data-mid="206564567" border="0" src="https://freight.cargo.site/w/1000/i/6acba352701e53e176ec2f1c64b635866aaf25c3adc8c1c6cfc6cbc99328d874/Screenshot-2024-03-12-at-10.32.42.png" /> <img width="2310" height="1412" width_o="2310" height_o="1412" data-src="https://freight.cargo.site/t/original/i/2a62c0942675a6083328558fc04d5769f2fb09d8c76940fcc9f4d0650d306c14/Screenshot-2024-03-12-at-10.32.25.png" data-mid="206564566" border="0" src="https://freight.cargo.site/w/1000/i/2a62c0942675a6083328558fc04d5769f2fb09d8c76940fcc9f4d0650d306c14/Screenshot-2024-03-12-at-10.32.25.png" /> <img width="2312" height="1408" width_o="2312" height_o="1408" data-src="https://freight.cargo.site/t/original/i/8aa3b7ef1de7f82791903e170be3cf8cae697a5ff8420d4d8784a1d1fab8147d/Screenshot-2024-03-12-at-10.30.47.png" data-mid="206564563" border="0" src="https://freight.cargo.site/w/1000/i/8aa3b7ef1de7f82791903e170be3cf8cae697a5ff8420d4d8784a1d1fab8147d/Screenshot-2024-03-12-at-10.30.47.png" /> <img width="2306" height="1418" width_o="2306" height_o="1418" data-src="https://freight.cargo.site/t/original/i/9156f28a6c4df7b69bd200b89df4289d6768e87a02d207689626c34e5778681c/Metro.jpg" data-mid="206584964" border="0" src="https://freight.cargo.site/w/1000/i/9156f28a6c4df7b69bd200b89df4289d6768e87a02d207689626c34e5778681c/Metro.jpg" /> <img width="1300" height="800" width_o="1300" height_o="800" data-src="https://freight.cargo.site/t/original/i/84af7ee54c65beec3b7822282b163c3f278cb19e9a3436f39a4e66611a73a8d4/PhotoSize_Instagram_4.jpg" data-mid="9013811" border="0" src="https://freight.cargo.site/w/1000/i/84af7ee54c65beec3b7822282b163c3f278cb19e9a3436f39a4e66611a73a8d4/PhotoSize_Instagram_4.jpg" /> <img width="1300" height="800" width_o="1300" height_o="800" data-src="https://freight.cargo.site/t/original/i/bbcfb6684d619b1a2fc6f6156a8a63f6007d76ef4810f62050bacab8dd9b4c0f/PhotoSize_Website.jpg" data-mid="9013810" border="0" src="https://freight.cargo.site/w/1000/i/bbcfb6684d619b1a2fc6f6156a8a63f6007d76ef4810f62050bacab8dd9b4c0f/PhotoSize_Website.jpg" /> I was commissioned to photograph pantone smoothies for the 2016/17 annual edition of GEO Germany. <img width="1300" height="800" width_o="1300" height_o="800" data-src="https://freight.cargo.site/t/original/i/97631604c9a953d213ba767a832ad71b9b9d9c9069c5aeffc64b78a372852e7d/00_PhotoSize_Website_GEOcollab_Spread1_o.jpg" data-mid="9135060" border="0" src="https://freight.cargo.site/w/1000/i/97631604c9a953d213ba767a832ad71b9b9d9c9069c5aeffc64b78a372852e7d/00_PhotoSize_Website_GEOcollab_Spread1_o.jpg" /> <img width="5000" height="3076" width_o="5000" height_o="3076" data-src="https://freight.cargo.site/t/original/i/84dc7c6f0a5c6924fa0c44b1dcd03b0f7a894271a0bcdbf1ca557ad3022763a0/PhotoSize_Website_GEOcollab_Spread4_o.jpg" data-mid="9013818" border="0" src="https://freight.cargo.site/w/1000/i/84dc7c6f0a5c6924fa0c44b1dcd03b0f7a894271a0bcdbf1ca557ad3022763a0/PhotoSize_Website_GEOcollab_Spread4_o.jpg" /> <img width="5000" height="3076" width_o="5000" height_o="3076" data-src="https://freight.cargo.site/t/original/i/d6531b010fb1d72bced5f0afd07bfad448e001c2ed2a00b8cac7ea5f0b555972/PhotoSize_Website_GEOcollab_Spread5_o.jpg" data-mid="9013819" border="0" src="https://freight.cargo.site/w/1000/i/d6531b010fb1d72bced5f0afd07bfad448e001c2ed2a00b8cac7ea5f0b555972/PhotoSize_Website_GEOcollab_Spread5_o.jpg" /> <img width="5000" height="3076" width_o="5000" height_o="3076" data-src="https://freight.cargo.site/t/original/i/1d08d80a2b9ebc075d6120a3840608668cd62e710388f8cd07b640a07afc65b9/PhotoSize_Website_GEOcollab_Spread3_o.jpg" data-mid="9013817" border="0" src="https://freight.cargo.site/w/1000/i/1d08d80a2b9ebc075d6120a3840608668cd62e710388f8cd07b640a07afc65b9/PhotoSize_Website_GEOcollab_Spread3_o.jpg" /> Featured at Taiwan Design Museum <img width="1300" height="800" width_o="1300" height_o="800" data-src="https://freight.cargo.site/t/original/i/7e4a56361a887055a4a3daf65650297c36f97f2705ad5d2025554044946a2d29/PhotoSize_EdibleTales.jpg" data-mid="9013822" border="0" src="https://freight.cargo.site/w/1000/i/7e4a56361a887055a4a3daf65650297c36f97f2705ad5d2025554044946a2d29/PhotoSize_EdibleTales.jpg" /> Collaboration with WeTransfer.&nbsp; <img width="1300" height="800" width_o="1300" height_o="800" data-src="https://freight.cargo.site/t/original/i/1f65b1b2d4ebb81f4d57c57280dab17a408ce5d6b4ebd9a6dcbf77f8617e0061/PhotoSize_WeTransfer3.jpg" data-mid="9164635" border="0" src="https://freight.cargo.site/w/1000/i/1f65b1b2d4ebb81f4d57c57280dab17a408ce5d6b4ebd9a6dcbf77f8617e0061/PhotoSize_WeTransfer3.jpg" /> https://hedvigastrom.com/Apple-Card Thu, 29 Oct 2020 08:24:17 +0000 hedvigastrom https://hedvigastrom.com/Apple-Card Apple Card &nbsp;Product Launch Worked on the launch of Apple Card, focusing on visual storytelling and brand partnerships. Developed a backlit visual language that created a high-contrast black-and-white environment, designed to act as a quiet canvas for the card’s shifting color gradients. Agency: Elephant&nbsp;Creatives: EDC: Chris MayCDs: Jones Krahl, Milton Correa&nbsp;ACDs: Hedvig Astrom, Sergio Alonso <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/68bfaaa0f7e28b5ad8683b9f5cc8cc5f322efcb94464a9ed7224181a62cef64e/AppleCard_Video1.gif" data-mid="87031728" border="0" src="https://freight.cargo.site/w/640/i/68bfaaa0f7e28b5ad8683b9f5cc8cc5f322efcb94464a9ed7224181a62cef64e/AppleCard_Video1.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/f9fad679f707f014a152c1d886d5d15267a474bc05177ffb56aba2e23786ef4e/AppleCard_Video_Interface2.gif" data-mid="87032422" border="0" src="https://freight.cargo.site/w/640/i/f9fad679f707f014a152c1d886d5d15267a474bc05177ffb56aba2e23786ef4e/AppleCard_Video_Interface2.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/c72702096d1dd678e21cfe5e8dca1af50e2b5446bf15191837ac40b2460d5941/AppleCard_Video_Interface1.gif" data-mid="87032421" border="0" src="https://freight.cargo.site/w/640/i/c72702096d1dd678e21cfe5e8dca1af50e2b5446bf15191837ac40b2460d5941/AppleCard_Video_Interface1.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/49a344a97aa9895dcac4a275c93bf372fb5f134ba6a2cb62385268e13f3305f1/AppleCard_PayNow_PS.gif" data-mid="87031725" border="0" src="https://freight.cargo.site/w/640/i/49a344a97aa9895dcac4a275c93bf372fb5f134ba6a2cb62385268e13f3305f1/AppleCard_PayNow_PS.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/fe4ae54e04db681179ba26bcd964184ed9d052f06923b8074d7880a0c523e5f7/AppleCard_Video5.gif" data-mid="87031729" border="0" src="https://freight.cargo.site/w/640/i/fe4ae54e04db681179ba26bcd964184ed9d052f06923b8074d7880a0c523e5f7/AppleCard_Video5.gif" /> https://hedvigastrom.com/Unstain-Your-Style Mon, 08 Jan 2018 19:54:37 +0000 hedvigastrom https://hedvigastrom.com/Unstain-Your-Style Cotton Inc. Unstain Your StyleIntegrated Campaign To promote the easy-care nature of cotton clothing, my copywriter and I created Unstain Your Style, a campaign that reframed stain removal through the lens of food and fashion culture. Inspired by America’s endless stream of unofficial food holidays, we paired stain-removal tips with fashion pieces made from food, turning practical fabric care into something playful, visual and culturally relevant. In addition to social media content, the project also included a series of printed calendars, postcards and posters. ︎ by Jimmy Marble.&nbsp;Agency: DDB NYCreatives: CCO: Icaro DoriaCD: Bruno Oppido, Cassandra Anderson, Marilyn KamSr. AD/CW: Hedvig Astrom, Tino Barreiro Awards: 2x One Show Merit2x Cannes Lions Shortlist <img width="1750" height="1077" width_o="1750" height_o="1077" data-src="https://freight.cargo.site/t/original/i/8fe38bac73cd3b86d20d2dafd4a0408998904009833fb16136416b114eb6a9cd/PhotoSize_CalPages2_8_1750.jpg" data-mid="9010751" border="0" src="https://freight.cargo.site/w/1000/i/8fe38bac73cd3b86d20d2dafd4a0408998904009833fb16136416b114eb6a9cd/PhotoSize_CalPages2_8_1750.jpg" /> <img width="1750" height="1077" width_o="1750" height_o="1077" data-src="https://freight.cargo.site/t/original/i/7e687c4aea7ab86d27809f62c81590d96739a5f9b19533aa68522c1109173fe8/PhotoSize_Posters_Opt2_1750.jpg" data-mid="9011404" border="0" src="https://freight.cargo.site/w/1000/i/7e687c4aea7ab86d27809f62c81590d96739a5f9b19533aa68522c1109173fe8/PhotoSize_Posters_Opt2_1750.jpg" /> <img width="1750" height="2163" width_o="1750" height_o="2163" data-src="https://freight.cargo.site/t/original/i/4b45313dcbba8e89784c5db7bd25cad8dc437572d543bf5ab342f8e924416b55/PhotoSize_Longer_Poster_1750-1.jpg" data-mid="9010967" border="0" src="https://freight.cargo.site/w/1000/i/4b45313dcbba8e89784c5db7bd25cad8dc437572d543bf5ab342f8e924416b55/PhotoSize_Longer_Poster_1750-1.jpg" /> <img width="958" height="1198" width_o="958" height_o="1198" data-src="https://freight.cargo.site/t/original/i/3661e7d7dc842c74b613f485fb156c2830bd5cac2ee4829adf1ebc0d78559c58/Screen-Shot-2018-01-08-at-4.16.26-PM.png" data-mid="9010877" border="0" src="https://freight.cargo.site/w/958/i/3661e7d7dc842c74b613f485fb156c2830bd5cac2ee4829adf1ebc0d78559c58/Screen-Shot-2018-01-08-at-4.16.26-PM.png" /> <img width="956" height="1194" width_o="956" height_o="1194" data-src="https://freight.cargo.site/t/original/i/5e19fa00ae616ac558f5751da2168aa2bf454ccf3b31dc17301a74d0a4aa05f6/Screen-Shot-2018-01-08-at-4.18.32-PM.png" data-mid="9011017" border="0" src="https://freight.cargo.site/w/956/i/5e19fa00ae616ac558f5751da2168aa2bf454ccf3b31dc17301a74d0a4aa05f6/Screen-Shot-2018-01-08-at-4.18.32-PM.png" /> <img width="954" height="1196" width_o="954" height_o="1196" data-src="https://freight.cargo.site/t/original/i/a6ac77f6626d709983043fb5c111c54af72ec54190ef6b60240057fc61482709/Screen-Shot-2018-01-08-at-4.20.46-PM.png" data-mid="9011211" border="0" src="https://freight.cargo.site/w/954/i/a6ac77f6626d709983043fb5c111c54af72ec54190ef6b60240057fc61482709/Screen-Shot-2018-01-08-at-4.20.46-PM.png" /> <img width="1198" height="1197" width_o="1198" height_o="1197" data-src="https://freight.cargo.site/t/original/i/d7e299c5c55064649d6b7ebd18665ea73383ee553a0e97d7f6c870300d052fdc/Screen-Shot-2018-01-08-at-4.15.50-PM.png" data-mid="9136015" border="0" src="https://freight.cargo.site/w/1000/i/d7e299c5c55064649d6b7ebd18665ea73383ee553a0e97d7f6c870300d052fdc/Screen-Shot-2018-01-08-at-4.15.50-PM.png" /> <img width="950" height="1192" width_o="950" height_o="1192" data-src="https://freight.cargo.site/t/original/i/2ba840514ab1ec081bd7b083713616180c63729da9332c28c61b212ea39d4ceb/Screen-Shot-2018-01-08-at-4.19.21-PM.png" data-mid="9011183" border="0" src="https://freight.cargo.site/w/950/i/2ba840514ab1ec081bd7b083713616180c63729da9332c28c61b212ea39d4ceb/Screen-Shot-2018-01-08-at-4.19.21-PM.png" /> <img width="1750" height="1077" width_o="1750" height_o="1077" data-src="https://freight.cargo.site/t/original/i/64d62f5b4b013203abd1bd36db3e131b337e62ed3c29ad4fe2cce042f1e92afd/PhotoSize_Insta_Spaghetti_1750.jpg" data-mid="11526383" border="0" src="https://freight.cargo.site/w/1000/i/64d62f5b4b013203abd1bd36db3e131b337e62ed3c29ad4fe2cce042f1e92afd/PhotoSize_Insta_Spaghetti_1750.jpg" /> <img width="1750" height="1077" width_o="1750" height_o="1077" data-src="https://freight.cargo.site/t/original/i/14f6855cf9ccb71d9c525af49bcf5da0bcad5a4109ffcb065b52335ac3d75903/PhotoSize_Web_LRG_1750.jpg" data-mid="9011405" border="0" src="https://freight.cargo.site/w/1000/i/14f6855cf9ccb71d9c525af49bcf5da0bcad5a4109ffcb065b52335ac3d75903/PhotoSize_Web_LRG_1750.jpg" /> <img width="1750" height="1077" width_o="1750" height_o="1077" data-src="https://freight.cargo.site/t/original/i/10a2351463c693e47709662ae163ca99d5d2308aed9f2afea702770bf7e06554/PhotoSize_Postcards_LRG_1750.jpg" data-mid="9010756" border="0" src="https://freight.cargo.site/w/1000/i/10a2351463c693e47709662ae163ca99d5d2308aed9f2afea702770bf7e06554/PhotoSize_Postcards_LRG_1750.jpg" /> <img width="1750" height="1077" width_o="1750" height_o="1077" data-src="https://freight.cargo.site/t/original/i/1c7c52c5f55c233f957851fa27c444a98210e60e604ef08b6c19973c93880be1/PhotoSize_CalendarCover_1750.jpg" data-mid="9010752" border="0" src="https://freight.cargo.site/w/1000/i/1c7c52c5f55c233f957851fa27c444a98210e60e604ef08b6c19973c93880be1/PhotoSize_CalendarCover_1750.jpg" /> https://hedvigastrom.com/Oscar-Health-Insurance Sat, 09 Jan 2016 19:14:43 +0000 hedvigastrom https://hedvigastrom.com/Oscar-Health-Insurance Oscar Health&nbsp; As Simple as Getting Sick Brand Platform &nbsp; When Oscar Health launched in NYC, we needed to highlight what made the brand different from a traditionally bureaucratic category: an experience designed to feel simple, intuitive and user-friendly. My copywriter and I built the campaign around a simple insight: getting hurt is easy, so wouldn’t it be nice if navigating your health insurance felt that way too? This became the foundation for the platform: “Health insurance as simple as getting sick.” Agency: Mother New YorkCreatives: ECD: Paul MalmströmCD: Jed GrossmanCreative team, concept: Hedvig Astrom, Andreas Ekelund TV Writers: Whintey Yando, Harry Budgen, Sidney RogersPrint: Hedvig Astrom, Andreas Ekelund Design: Alex Proba In print we showed that when using Oscar’s app, talking to your doctor is just as simple as texting your friends.&nbsp; <img width="1300" height="864" width_o="1300" height_o="864" data-src="https://freight.cargo.site/t/original/i/74c1006214d5e860ccbb445efd84819d11cf4a847e8a1d2057b5912f54b6799a/PhotoSize_Emoji1_1300.jpg" data-mid="9023119" border="0" src="https://freight.cargo.site/w/1000/i/74c1006214d5e860ccbb445efd84819d11cf4a847e8a1d2057b5912f54b6799a/PhotoSize_Emoji1_1300.jpg" /> <img width="1300" height="864" width_o="1300" height_o="864" data-src="https://freight.cargo.site/t/original/i/7a5202deaf544bf3c5ba6a6c80df7cbaff4f979c2a01e0a98b9f0e031bf5c208/PhotoSize_Emoji2_1300.jpg" data-mid="9023121" border="0" src="https://freight.cargo.site/w/1000/i/7a5202deaf544bf3c5ba6a6c80df7cbaff4f979c2a01e0a98b9f0e031bf5c208/PhotoSize_Emoji2_1300.jpg" /> <img width="1300" height="864" width_o="1300" height_o="864" data-src="https://freight.cargo.site/t/original/i/1615371107ae6b22f1149f1a5f980593797721038efe206b7fd3b661b7da0bc6/PhotoSize_Emoji3_1300.jpg" data-mid="9023187" border="0" src="https://freight.cargo.site/w/1000/i/1615371107ae6b22f1149f1a5f980593797721038efe206b7fd3b661b7da0bc6/PhotoSize_Emoji3_1300.jpg" /> <img width="1300" height="864" width_o="1300" height_o="864" data-src="https://freight.cargo.site/t/original/i/b1f7c6cd013e268a76f2dfd2a0204e47f8c6d74552dc0cae6388a2a9dd0103b4/PhotoSize_Emoji4_1300.jpg" data-mid="9023123" border="0" src="https://freight.cargo.site/w/1000/i/b1f7c6cd013e268a76f2dfd2a0204e47f8c6d74552dc0cae6388a2a9dd0103b4/PhotoSize_Emoji4_1300.jpg" /> https://hedvigastrom.com/A-Comfortable-Collection Mon, 08 Jan 2018 19:54:36 +0000 hedvigastrom https://hedvigastrom.com/A-Comfortable-Collection Cotton Inc. A Comfortable CollectionHoliday CampaignFor Cotton Inc.’s holiday campaign, my copywriter and I created A Comfortable Collection, an idea built around the fact that holiday gatherings often come with plenty of awkward moments. Inspired by the breathable and comfortable nature of cotton fabrics, the campaign positioned cotton clothing as a source of comfort in even the most uncomfortable situations. Agency: DDBNYCreatives: CCO: Icaro Doria CDs: Cassandra Anderson, Marilyn KamSr. AD/CW: Hedvig Astrom, Avinash Baliga <img width="1300" height="800" width_o="1300" height_o="800" data-src="https://freight.cargo.site/t/original/i/5744b58e620deb07b12a393f8dc320e4f5c2ba2b63ef5eb5aa7e633b68345378/CottonHoliday_Instagram-1.gif" data-mid="9007239" border="0" src="https://freight.cargo.site/w/1000/i/5744b58e620deb07b12a393f8dc320e4f5c2ba2b63ef5eb5aa7e633b68345378/CottonHoliday_Instagram-1.gif" /><img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/8a21a4a11445c5d0b3abfda7ee2fd3f78ef60ba5a824b31d71271724e35b2fc7/CottonHolidays_InComputer_2500_c-1.jpg" data-mid="9007242" border="0" src="https://freight.cargo.site/w/1000/i/8a21a4a11445c5d0b3abfda7ee2fd3f78ef60ba5a824b31d71271724e35b2fc7/CottonHolidays_InComputer_2500_c-1.jpg" /><img width="1300" height="800" width_o="1300" height_o="800" data-src="https://freight.cargo.site/t/original/i/01a0be2475af4c4d44ee79e968d488069fa31b6bb82e7dfc784fd34e38bc6b40/PhotoSize_giftCottonHoliday_1300-1.jpg" data-mid="9007240" border="0" src="https://freight.cargo.site/w/1000/i/01a0be2475af4c4d44ee79e968d488069fa31b6bb82e7dfc784fd34e38bc6b40/PhotoSize_giftCottonHoliday_1300-1.jpg" /> https://hedvigastrom.com/Instagram-Storyscapes Mon, 25 Feb 2019 03:56:09 +0000 hedvigastrom https://hedvigastrom.com/Instagram-Storyscapes Meta&nbsp; Instagram Storyscapes Experiential Design For the Cannes Lions International Festival, I was part of a small creative team that transformed Meta’s beachfront into a destination experience filled with talks, live programming and installations, including Storyscapes by Es Devlin. Described by Ad Age as “the most powerful experience at Cannes,” the installation explored storytelling, identity and connection through an immersive environment and live performances. Agency: We’re Magnetic Creatives: ECD: Phil KoutsisACD: Hedvig AstromDesign Lead: Preeti Jaan Awards: Gold, Event Marketer Experience Design &amp; Tech Awards&nbsp; <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/73f508ec0cca9f98fe62cbf67ffdb344d81ab738844fb3523c68c776fca4445e/Storyscape-Image-2.jpg" data-mid="36268081" border="0" src="https://freight.cargo.site/w/1000/i/73f508ec0cca9f98fe62cbf67ffdb344d81ab738844fb3523c68c776fca4445e/Storyscape-Image-2.jpg" /> <img width="1221" height="815" width_o="1221" height_o="815" data-src="https://freight.cargo.site/t/original/i/3538e69668f0c840c7904d770600a25de8bf2e1e9874ef0c3d5a70f2959c315f/Storyscape-20180625102309708.jpg" data-mid="36268107" border="0" src="https://freight.cargo.site/w/1000/i/3538e69668f0c840c7904d770600a25de8bf2e1e9874ef0c3d5a70f2959c315f/Storyscape-20180625102309708.jpg" /> <img width="340" height="570" width_o="340" height_o="570" data-src="https://freight.cargo.site/t/original/i/447c5a3076a6bde5105a51d673712ccaf73f7c0846074e8d8f79eeeab910ff82/03.gif" data-mid="43195197" border="0" src="https://freight.cargo.site/w/340/i/447c5a3076a6bde5105a51d673712ccaf73f7c0846074e8d8f79eeeab910ff82/03.gif" /> <img width="340" height="570" width_o="340" height_o="570" data-src="https://freight.cargo.site/t/original/i/19430c9d327ba8868d4921b34e64467aa72641e09c716f317ee29378d9418b98/08.gif" data-mid="43195204" border="0" src="https://freight.cargo.site/w/340/i/19430c9d327ba8868d4921b34e64467aa72641e09c716f317ee29378d9418b98/08.gif" /> <img width="340" height="570" width_o="340" height_o="570" data-src="https://freight.cargo.site/t/original/i/f50f51fd8c35f1abeda3f86906dfe9a2e5d14aa585363451712eee131ec3e29e/02.gif" data-mid="43195195" border="0" src="https://freight.cargo.site/w/340/i/f50f51fd8c35f1abeda3f86906dfe9a2e5d14aa585363451712eee131ec3e29e/02.gif" /> <img width="340" height="570" width_o="340" height_o="570" data-src="https://freight.cargo.site/t/original/i/f9a7de13eb13c7af97d985dc6fc6c6b7bc92fc6ffe035457d4fa18f7da5df732/11.gif" data-mid="43195211" border="0" src="https://freight.cargo.site/w/340/i/f9a7de13eb13c7af97d985dc6fc6c6b7bc92fc6ffe035457d4fa18f7da5df732/11.gif" /> <img width="340" height="570" width_o="340" height_o="570" data-src="https://freight.cargo.site/t/original/i/d6a2692b2a196a3ae590aa888ad84b553021efebf0f98496d00c9d77218acfa9/10.gif" data-mid="43195210" border="0" src="https://freight.cargo.site/w/340/i/d6a2692b2a196a3ae590aa888ad84b553021efebf0f98496d00c9d77218acfa9/10.gif" /> <img width="340" height="570" width_o="340" height_o="570" data-src="https://freight.cargo.site/t/original/i/d5786f991d3f6ab3bed478c0479e8016c09e04ca960cdac71ee5b074aeaed096/04.gif" data-mid="43195199" border="0" src="https://freight.cargo.site/w/340/i/d5786f991d3f6ab3bed478c0479e8016c09e04ca960cdac71ee5b074aeaed096/04.gif" /> <img width="340" height="570" width_o="340" height_o="570" data-src="https://freight.cargo.site/t/original/i/d72f178d46459fab0a8a760ede089eed0dd2c656e22a5e3810113eae15f2300d/09.gif" data-mid="43195206" border="0" src="https://freight.cargo.site/w/340/i/d72f178d46459fab0a8a760ede089eed0dd2c656e22a5e3810113eae15f2300d/09.gif" /> <img width="340" height="570" width_o="340" height_o="570" data-src="https://freight.cargo.site/t/original/i/ebda58d0c4d8cfd1fdc129e86d48d715847182fb4bad67021176e2be64677442/05.gif" data-mid="43195201" border="0" src="https://freight.cargo.site/w/340/i/ebda58d0c4d8cfd1fdc129e86d48d715847182fb4bad67021176e2be64677442/05.gif" />