http://hedvigastrom.com hedvigastrom Mon, 15 Apr 2013 04:24:29 +0000 http://hedvigastrom.com en http://hedvigastrom.com/Make-Love-Day http://hedvigastrom.com/following/hedvigastrom.com/Make-Love-Day Mon, 15 Apr 2013 04:24:29 +0000 hedvigastrom 2939361 September 21st has been Peace Day since 1981. Still, nobody knows about it. To spread the word we introduced “Make Love Day”, exactly 9 months before Peace Day. Because a child should be born in peace. Credits AD: Hedvig Astrom, Michael Kushner CW: Oscar Müller Press HelloYouCreatives The Trompo Market Fullscreen <img src="http://payload31.cargocollective.com/1/3/119598/2939361/BoardSexCargo_2_800.png" width="800" height="565" width_o="1300" height_o="919" src_o="http://payload31.cargocollective.com/1/3/119598/2939361/BoardSexCargo_2_o.png" data-mid="16976456" border="0" align="left"/> September 21st has been Peace Day since 1981. Still, nobody knows about it. To spread the word we introduced “Make Love Day”, exactly 9 months before Peace Day.... http://hedvigastrom.com/Ikea-Outdoor-Furniture http://hedvigastrom.com/following/hedvigastrom.com/Ikea-Outdoor-Furniture Thu, 11 Apr 2013 15:15:18 +0000 hedvigastrom 5388866 While at Mother London, me and my team partner Oscar came up with these print ads for Ikea's outdoor furniture. With this campaign we wanted to encourage Brits to make more of their gardens this summer, and get rid of the gnomes. The campaign also included this TVC and online ads. Client: Ikea Credits: Mother London Campaign Buzz: PopSop, The Inspiration Room, Campaign Live, Little Black Book Online. Fullscreen <img src="http://payload154.cargocollective.com/1/3/119598/5388866/23767_OUTDOOR_RAIN_300X440_M_800.jpg" width="800" height="545" width_o="2048" height_o="1396" src_o="http://payload154.cargocollective.com/1/3/119598/5388866/23767_OUTDOOR_RAIN_300X440_M_o.jpg" data-mid="29001925" border="0" align="left"/> Fullscreen <img src="http://payload154.cargocollective.com/1/3/119598/5388866/23767_OUTDOOR_LIGHTS_300X440_M_800.jpg" width="800" height="545" width_o="2048" height_o="1396" src_o="http://payload154.cargocollective.com/1/3/119598/5388866/23767_OUTDOOR_LIGHTS_300X440_M_o.jpg" data-mid="29001899" border="0" align="left"/> Fullscreen <img src="http://payload154.cargocollective.com/1/3/119598/5388866/23767_OUTDOOR_SUN_300X440_M_800.jpg" width="800" height="545" width_o="2048" height_o="1396" src_o="http://payload154.cargocollective.com/1/3/119598/5388866/23767_OUTDOOR_SUN_300X440_M_o.jpg" data-mid="29001961" border="0" align="left"/> While at Mother London, me and my team partner Oscar came up with these print ads for Ikea's outdoor furniture. With this campaign we wanted to encourage Brits to... http://hedvigastrom.com/Smart-Car http://hedvigastrom.com/following/hedvigastrom.com/Smart-Car Wed, 20 Mar 2013 09:15:32 +0000 hedvigastrom 5073706 For a Smart Pitch at Mother London, me and my parter were responsible for the digital parts of the presentation. These were our favorit ideas. Clients: Smart Car Creatives: Mother London <img src="http://payload138.cargocollective.com/1/3/119598/5073706/SmallCars1_800.jpg" width="800" height="565" width_o="877" height_o="620" src_o="http://payload138.cargocollective.com/1/3/119598/5073706/SmallCars1_o.jpg" data-mid="27213285" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/119598/5073706/SmallCars2_800.jpg" width="800" height="565" width_o="877" height_o="620" src_o="http://payload138.cargocollective.com/1/3/119598/5073706/SmallCars2_o.jpg" data-mid="27213287" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/119598/5073706/SmallCars3_800.jpg" width="800" height="565" width_o="877" height_o="620" src_o="http://payload138.cargocollective.com/1/3/119598/5073706/SmallCars3_o.jpg" data-mid="27213290" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/3/119598/5073706/SmartCarApp_800.jpg" width="800" height="565" width_o="877" height_o="620" src_o="http://payload138.cargocollective.com/1/3/119598/5073706/SmartCarApp_o.jpg" data-mid="27213292" border="0" align="left"/> For a Smart Pitch at Mother London, me and my parter were responsible for the digital parts of the presentation. These were our favorit ideas. Clients: Smart Car... http://hedvigastrom.com/Fishbook-1 http://hedvigastrom.com/following/hedvigastrom.com/Fishbook-1 Wed, 27 Feb 2013 09:01:16 +0000 hedvigastrom 2939381 Fish may be both ugly and smelly. But the fact is, they can both feel pain and build relationships, yet there are no regulations to support the humane treatment of fish. To solve this, we created a platform where fish speak a language we all understand. Credits AD: Hedvig Astrom, Michael Kushner CW: Oscar Müller Fullscreen <img src="http://payload31.cargocollective.com/1/3/119598/2939381/fishbookguerilla2_2_800.jpg" width="800" height="512" width_o="1300" height_o="832" src_o="http://payload31.cargocollective.com/1/3/119598/2939381/fishbookguerilla2_2_o.jpg" data-mid="17109658" border="0" align="left"/> Fish may be both ugly and smelly. But the fact is, they can both feel pain and build relationships, yet there are no regulations to support the humane treatment of... http://hedvigastrom.com/LG-ChromaCube http://hedvigastrom.com/following/hedvigastrom.com/LG-ChromaCube Mon, 26 Nov 2012 18:16:41 +0000 hedvigastrom 4503883 LG came to Mother New York wanting a phone demo on Virgin Freefest 2012. But how do you make intoxicated festival goers interested in a phone demo? By creating the best experience at the festival. At the LG ChromaCube you could draw live light portraits on your friends using Quickmemo. If you didn't trust your drawing skills we had artist Shantell Martin there to draw for you. A snap shot was taken and a polaroid printed out and shared online. Music was spun by our two DJ's and the rhythm effected the light projections on the walls. The installation was a huge sucess and people stood in line for 20 minutes waiting to get in, ultimately choosing a phone demo over live performances by M83 or Jack White. Clients: LG Usa Virgin Mobile Creatives: Mother New York Collaborating Partners: The Bosco Red Paper Heart <img src="http://payload110.cargocollective.com/1/3/119598/4503883/Freefest_8_800.png" width="800" height="451" width_o="1348" height_o="761" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/Freefest_8_o.png" data-mid="23944979" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/Share-DJ_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/Share-DJ_o.png" data-mid="23944200" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/Exterior_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/Exterior_o.png" data-mid="23960590" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/Artist_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/Artist_o.png" data-mid="23944210" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/drawing_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/drawing_o.png" data-mid="23944228" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/PersonDrawing_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/PersonDrawing_o.png" data-mid="23944963" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/Polaroid_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/Polaroid_o.png" data-mid="23944242" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/pose3_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/pose3_o.png" data-mid="23944967" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/pose1_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/pose1_o.png" data-mid="23944247" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/3/119598/4503883/pose4_800.png" width="800" height="533" width_o="1348" height_o="899" src_o="http://payload110.cargocollective.com/1/3/119598/4503883/pose4_o.png" data-mid="23945359" border="0" align="left"/> LG came to Mother New York wanting a phone demo on Virgin Freefest 2012. But how do you make intoxicated festival goers interested in a phone demo? By creating the... http://hedvigastrom.com/Gum-Election http://hedvigastrom.com/following/hedvigastrom.com/Gum-Election Sun, 28 Oct 2012 18:11:48 +0000 hedvigastrom 4337139 We wanted to engage people in the 2012 Presidential Election. It didn't take much. We put up around 50 posters and let democracy do the rest. People went nuts on Instagram and the idea was broadcasted on CNN the night before the Election. gumelection.com Credits: Creative: Stefan Haverkamp Creative: James Cooper Creative: Hedvig Astrom Press: CNN, Mashable, Buzzfeed, Creativity Online, AdWeek, Neon Mag, I Believe in AD, Daily Inspiration, Street Art Utopia, PSFK, Agency Spy, Ad of Da Month, Gothamist, Huffington Post We wanted to engage people in the 2012 Presidential Election. It didn't take much. We put up around 50 posters and let democracy do the rest. People went nuts on... http://hedvigastrom.com/MTA-Mothers-Day http://hedvigastrom.com/following/hedvigastrom.com/MTA-Mothers-Day Wed, 16 May 2012 21:21:33 +0000 hedvigastrom 3421051 For Mother's Day I wanted to do something nice, not just for my mom but for all mothers. I decided to put sticker's in the busy New York subway that asked people to give up their seat for a mother. For more information about the project go to MTAmothersday Press Agency Spy Gawker Gothamist Villagevoice Funny or Die <img src="http://payload56.cargocollective.com/1/3/119598/3421051/Gawker.png" width="642" height="730" width_o="642" height_o="730" src_o="http://payload56.cargocollective.com/1/3/119598/3421051/Gawker_o.png" data-mid="17604998" border="0" align="left"/> For Mother's Day I wanted to do something nice, not just for my mom but for all mothers. I decided to put sticker's in the busy New York subway that asked people to... http://hedvigastrom.com/TweetGrandpa http://hedvigastrom.com/following/hedvigastrom.com/TweetGrandpa Thu, 26 Apr 2012 21:34:05 +0000 hedvigastrom 3289452 Most people can take advantage of the technologic revolution. However, the elderly gets left behind. To solve this we created an app that allows users to share experiences with those who might be the most eager to know about it, our grandparents. Credits AD: Hedvig Astrom CW: Bob Tallman Fullscreen <img src="http://payload49.cargocollective.com/1/3/119598/3289452/TweetGPBoard_800.jpg" width="800" height="565" width_o="1300" height_o="919" src_o="http://payload49.cargocollective.com/1/3/119598/3289452/TweetGPBoard_o.jpg" data-mid="17109300" border="0" align="left"/> Most people can take advantage of the technologic revolution. However, the elderly gets left behind. To solve this we created an app that allows users to share... http://hedvigastrom.com/Pay-by-Piece http://hedvigastrom.com/following/hedvigastrom.com/Pay-by-Piece Tue, 03 Jan 2012 10:03:10 +0000 hedvigastrom 2537722 When Volkswagen launched their smallest and car ever, the new "Up!", they wanted a campaign that demonstrated how great small can be. Our solution was "Pay by Piece". An idea that shows the benefits of small by turning the car buying experience into something fun and social. A year after our idea was awarded, someone had a similar idea for Dodge Dart. Credits AD: Hedvig Astrom CW: Katharina Merhaut Awards When Volkswagen launched their smallest and car ever, the new "Up!", they wanted a campaign that demonstrated how great small can be. Our solution was "Pay by...