At Mother New York me and my team partner came up with this idea for LG mobile at Virgin Freefest. The task was to get intoxicated festival goers to choose a phone demo over a performance by M83 or Jack White. Our solution was to create the best experience on the festival. We used the drawing function on the phone to let people draw live portraits on their friends. In the end, people stood in line for twenty minutes just to try it.
Mother New York
Red Paper Heart